How Brands Can Better Serve Increasingly Elastic Customers
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were...
View ArticleReport: Online Shopping Experiences Disrupted by Last-Mile Delivery Delays
Online grocery sales reached nearly $98 billion in the U.S. last year. Restaurants and home essentials sellers also saw incredible growth. While demand for the local delivery of goods purchased online...
View ArticleStreet Fight’s April Theme: Mobile Madness
Privacy changes have been the big ad/martech and data industry story for the past year, and a major part of that story has been changes on mobile, especially those launched by Apple and to a lesser...
View ArticleiOS Marketing and Attribution One Year After Apple’s AppTrackingTransparency
iOS 14 has been a pivotal part of the mobile marketing landscape for about two years. From the initial announcement until the rollout of iOS 14.5 in April 2021 — which brought about crucial changes to...
View ArticleThe Growth of App Store Optimization and How Tracking Changed After ATT
We know tracking got harder after Apple implemented its AppTrackingTransparency policy, which forced users to opt into cross-app tracking on iOS. But how exactly has tracking changed? For which...
View ArticleHow Will AR Glasses Impact Mobile Marketing?
While Meta races to build the company’s first AR glasses by 2024, mobile marketers are already looking for opportunities to capitalize on the new technology. A leaked product roadmap detailing Meta’s...
View ArticleRedefining Mobility Data in a Privacy-First Era
As marketers work furiously to assemble more reliable sources of privacy-compliant data, they’ve found a powerful new tool in their arsenals — mobility data. Mixing engagement data with app...
View ArticleMobile Madness: Roundup on Marketing Best Practices
Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking...
View ArticleMobile Madness: Expert Roundup 2
Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking...
View ArticleCamera IQ Helps Brands Leverage AR on TikTok
Camera IQ, an AR creation tool, launched support this week for brands using AR on TikTok. Camera IQ is already helping brands and publishers such as Cartoon Network and Smashbox creative native AR...
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